On this day in music history: December 4, 1990 – “One For All”, the debut album by Brand Nubian is released. Produced by Brand Nubian, Dante Ross, Skeff Anselm, Dave “Jam” Hall and Stimulated Dummies, it is recorded at Calliope Studios in New York City from Mid 1989 – Late 1990. Formed in their hometown New Rochelle, NY in 1989, Brand Nubian consists of group members Maxwell “Grand Puba” Dixon, Derek “Sadat X (formerly Derek X)” Murphy, Lorenzo “Lord Jamar” Dechalus and K.A. “DJ Alamo” Jones. The group are signed to Elektra Records by label A&R man and producer Dante Ross (De La Soul). With group members aligned with the Five Percenters sect of the Nation Of Islam, some of their songs sport a militant pro-black stance and politically conscious lyrics which draws some controversy, leading MTV to ban the video for the single “Wake Up” (#5 Rap, #92 R&B) featuring a black man wearing white face make up. The album is also praised for its production, innovative use of samples, and the lyrical prowess and MC skills of Grand Puba, Lord Jamar and Sadat X. An immediate hit at street level, the album spins off a total of four singles including the anti drug anthem “Slow Down” (#3 Rap, #63 R&B), and “All For One” (#17 Rap). Regarded as a classic of hip hop’s golden era during the first half of the 90’s, the albums’ sales do not match the major praise and acclaim given to it, with heavy bootlegging taking a huge chunk out of actual sales. To date, “One For All” has not reached Gold status in the US, with current Soundscan sales just north of 400,000 units in spite of never going out of print. “One For All” peaks at number thirty four on the Billboard R&B album chart, and number one hundred thirty on the Top 200.
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