On this day in music history: June 10, 1989 – …

On this day in music history: June 10, 1989 – “Me, Myself And I” by De La Soul hits #1 on the Billboard R&B singles chart for 1 week, also topping the Club Play chart for 1 week on June 3, 1989, and peaking at #34 on the Hot 100 on July 22, 1989. Written by Kelvin Mercer, David Jolicoeur, Vincent Mason, Paul Huston, George Clinton and Philippé Wynne, it is the biggest hit for the rap group from Amityville, L.I., NY. Issued as the third single from their landmark debut album “3 Feet High And Rising”, “Me, Myself And I” takes a pointed and humorous look at being branded “hippies” by others within the Hip Hop community and the media. Having never conformed to the typical B-Boy look (track suits, gold jewelry, sunglasses, expensive sneakers, Kangol hats or baseball caps worn backwards) and posturing of their contemporaries, make the group stand out.

Sampling Funkadelic’s 1979 classic “(Not Just) Knee Deep”, the accompanying music video depicts the group as high school students, dreading the fact they’re placed in a class with a teacher named “Prof. Def Beat”. The humorous clip that also features cameo appearances by their producer Prince Paul, as well as Q-Tip and Ali Shaheed Muhammad from A Tribe Called Quest and comedian Jim Turner (as Randee Of The Redwoods), De La find themselves being teased and harrassed by their class mates and teacher for their non-conformist style. The video ends with the trio throwing drop slips in the professor’s face, and walking out of the class. Released as a single on February 14, 1989, “Me, Myself And I” becomes a street, radio and club smash. Also released as a “three sided” 12" single, it features a remix of “Me, Myself And I” that replaces the original Funkadelic sample with GQ’s “Disco Nights (Rock-Freak)”, and includes the non LP tracks “Ain’t Hip To Be Labeled A Hippie”, “What’s More From The Soundtrack Hell On 1st Avenue” and “Brain Washed Follower”. “Brain Washed” introduces the character “Jeff”, a teenage Hip Hop fan who ask them why they don’t have cars, jewelry, beepers or any of the typical possessions that other rappers are seen with. On the commercial US 12", the second side features the track cut as a “double groove”, meaning that depending on where the stylus is placed, it will play either the instrumental version of “Me, Myself And I” or “Brain Washed Follower”. Featuring a hype sticker on the front of the die cut sleeve, the 12" also comes with a bonus sticker with De La Soul’s logo. “Me, Myself And I” is certified Gold in the US by the RIAA.

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