On this day in music history: May 16, 1980 – “Freedom Of Choice”, the third studio album by Devo is released. Produced by Robert Margouleff and Devo, it is recorded at The Record Plant in Los Angeles, CA from October 1979 – April 1980. The pioneering new wave bands third release sees their sound become more keyboard driven, incorporating them into their trademark guitar/bass and drums configuration. For this release, Devo collaborates with producer and musician Robert Margouleff (Stevie Wonder, Tonto’s Expanding Head Band). The unique hybrid results in their most successful album, and is regarded as a landmark album in the new wave genre. It spins off four singles including “Whip It” (#14 Pop, #22 Club Play) and “Girl U Want”. The original twelve track album is remastered and reissued in November of 2009, pairing it with the bands 1981 live EP “DEV-O Live”. A month later, a further expanded edition titled “DEVO-LUX” that includes demo versions of “Gates Of Steel”, “Snowball” and “Time Bomb”, and the bands debut album “Q: Are We Not Men? A: We Are Devo!”. In January of 2016, Rhino Records reissues “Freedom Of Choice” as part of their “Start Your Ear Off Right” series, as a limited edition vinyl LP pressed on red, white and blue multi-colored vinyl, also replicating the original inner sleeve. “Freedom Of Choice” peak at number twenty two on the Billboard Top 200, and is certified Platinum in the US by the RIAA.